Advantages of Using VR To Sell Your Business
CONFIDENTIALITY. Confidentiality is one of the most important concerns while selling a business. If your employees, competitors, customers or suppliers find out you are selling, your business could be damaged. We never disclose the name or location of your business until a Buyer has been qualified and signs a non-disclosure/confidentiality agreement. We request Buyers not to visit your business unescorted. If necessary, we will have Buyer visits and meetings after hours to protect your confidentiality.

ADVERTISING/MARKETING. We advertise your business both locally and internationally. We know how, when and where to advertise to attract the right kind of Buyers. Networking is an important part of a successful business strategy. Your business will appear on the VR website (www.vrbusinessbrokers.com), the Georgia Association of Business Brokers (www.gabb.org) and approximately twenty other prominent websites.

TIME. It takes a great deal of time to sift through all the tire kickers and properly handle the good Buyers. We do this for you so you can spend your time running your business. If you did find an interested Buyer on your own, you would spend a tremendous amount of time showing them your records and operation. We allow you to protect your business' value by spending full time running it.

NEGOTIATING POWER. We can pursue a Buyer without damaging your negotiating position. Every time you contact a buyer yourself, it weakens your negotiating power. As a third party intermediary, we can pursue a Buyer and encourage him to make a decision, without implying in any way that you are anxious to sell. Our brokers are experienced negotiators. Even if you are a good negotiator, it really helps to have an intermediary between you and the Buyer to preserve good relations. Every Buyer has advisors, relatives, etc. that are negative about the proposed purchase. We work to diffuse those problems.

RISK FREE. We research your business, help you get the business ready for sale, advise you on pricing, prepare a marketing package, advertise your business, interview Buyers, negotiate on your behalf and do everything necessary for a smooth sale. We do all this at no fee at all unless a Buyer is found at the price and terms you agree upon.

PRICING. Our exclusive database of businesses sold nationwide by VR offices gives us extensive statistics to assist in pricing a business. We know what Buyers look for and what they are willing to pay. We make sure you don't overprice and scare off good Buyers, or under price and leave money on the table. We use our database and expertise to convince Buyers that your asking price is fair.

STRUCTURING OFFERS. We know how to structure transactions to minimize the chance of a problem. We use our experience from historical transactions to develop terms that work for everyone. We prepare the offer using appropriate documents and clauses. The offer, accompanied by an earnest money deposit and information about the Buyer, will be explained to you. We will counsel you on your options of accepting, countering or rejecting the offer and on what has to be completed before closing can take place. We will coordinate with all parties to keep the process moving to a closing in a timely manner.

ESCROW/CLOSING. We know capable, qualified attorneys that can safely handle the details of closing for you at a very reasonable fee. We will attend the closing with you.

WHAT YOU SHOULD KNOW TO SELL YOUR BUSINESS
1. HAVING PROVABLE BOOKS AND RECORDS INCREASES THE NUMBER OF POTENTIAL BUYERS Buyers want proof of the sales and profits that the business has made in the past.

2. EXPECT A REASONABLE PRICE AND TERMS Usually, Buyers won't even look at a business that is not priced competitively.

3. LIST FURNITURE, FIXTURES AND EQUIPMENT Buyers want a complete list of equipment and will inspect it to ensure that everything is in good working order.

4. OFFER ATTRACTIVE LEASE Any Buyer will want a good lease, whether the existing lease is assigned or a new lease is written.

5. GREAT APPEARANCE Nice looking businesses sell first! Buyers deduct large amounts from their offering price for businesses that are in less than top shape. Keep your premises neat, clean and in good repair.

6. PRICE IT RIGHT Underpricing will lose you money; overpricing will lose you the sale. Our professionals are knowledgeable in today's fast-changing marketplace.

7. SIGN A COVENANT NOT TO COMPETE WITH THE BUYER Buyers are concerned you may go into competition with them and take back all their customers. A promise not to compete within an appropriate distance and time period is normal for most businesses.

8. A GOOD REASON TO SELL Buyers are always concerned about this. They are afraid you may be selling because of some undisclosed fact that may hurt the business in the future. Buyers must see a logical reason for the sale, or without a logical reason, they think the worst.

9. TIME IS OF THE ESSENCE Buyers are often looking at more than one business when they make an offer. If you don't respond in a reasonable time, the Buyer may lose interest in your business and move on to another.

10. DON'T WAIT TOO LONG The best time to sell is when business is good. Don't wait until a downturn occurs.

11. NO SURPRISES! Give your VR associate all the facts up front. Most negatives can be overcome if known by the broker from the beginning.